The Inevitable Syrup Post

It’s not about the delectable sugared goodness that usually goes with pancakes (which, if you love pancakes, read this post from earlier this week). It all began when…

I was mindlessly going through my feed on Tumblr a while ago and came across this .GIF set (see below!!).

     

“…this leaves men confused and unable to pigeonhole you. What they are forced to do instead is… take you seriously.” “

It was powerful in the terms of what being a woman is really like and how many are perceived especially in a business setting, plus Amber Heard is a hottie. So began my quest to find out where the source of the set came from because I sure was not going to go through all of the notes. Plugging the image source into the wonderful Google Image search…. I was given an answer at last! Syrup.

Thus I was thrown into another adventure to pretty much become an expert on everything about this movie aka stalking all the sites! I found that the movie was actually based on Maxx Barry’s novel of the same name, so I immediately placed my order on the book and movie and did the dreaded waiting game.

Finally, with much procrastination (I know you all have been waiting! Sike. You all just want to eat pancakes), here’s my review on Syrup!

I love it. It is probably one of my favorite books of the moment. Maybe ever. It features a recent marketing grad named Scat as he enters the wide world of advertising. He befriends/falls in love with/has a tenuous relationship with 6 (I am not kidding you, her name is 6) as he learns the skills of communication, negotiation, and backstabbing. Well, he doesn’t really backstab anyone more like becomes the backstabee (I know, not a word but it’s fun to say). He goes from being on the bottom of the totem-pole to running the show and back again.

Syrup is equal parts entertaining and thought-provoking. On the one hand it is just overall fun to see someone go through their life and seeing through all the relationships they encounter. The dialogue is quite concise and witty, that it makes the actual process of reading fast and entertaining. You will constantly be amazed at what comes out of each character’s mouth. On the other hand, it is thought-provoking because of what the characters are saying. Barry purposely wrote the novel in a satirical/comical way that makes the audience evaluate the way marketing has evolved but also consumerism in our culture.

As a marketer, I fell in love with the novel because it shows how much power advertising and brands have in our lives, but I also feel scared to know that the smallest thing that is projected to the audience can have an everlasting impact on them. Also, I can see some of the things I’ve learned in my coursework that double as what Barry says are “MKTG Case Studies”, but helped to re-evaluate the benefit that is actually received by consumers. There is a great section in the book that shows how advertising is at odds with many competing ideologies, particularly what art is. One of my favorite quotes is as follows. It is between 6 and Tina (her roommate, and a director) over whether advertising is art.

“‘I’ve noticed you corporate people do this,’ Tina says. ‘Confuse popularity with quality.’ ‘It’s a democratic society, Tina,’ 6 says. ‘Your opinion of what’s quality is no more valid than mine. Popularity is quality. And so marketers are today’s real artist.’” (187).

So I guess I’m hoping that I’m more of a benefit to my community and am in fact an artist rather than some destructive, greedy, stereotypical business professional. Whether you’re a marketer or not, I think Syrup is a must read. Even if you don’t start to question the ads you see and the industry that creates them, it’s a fun plot that will keep you engaged. If you don’t like it, comment and let’s start a conversation. Also, be sure to watch the movie, there are definitely some differences (the biggest is the location change) and the wardrobe is to die for. You also shouldn’t need an excuse to watch Amber Heard. Here’s the trailer where the .GIF set was from.

Enjoy the rest of your week and let us know what you’re reading!

Best,

Tiffanie

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